2017 Editorial Campaign in Alicante By Hayley - 06.06.2017


We've just launched our 2017 A/W collections and after taking all the studio photos for the website, it was time to start thinking about where we would shoot our editorial campaign. After several months of organising we decided to do our collection editorial photo shoots in sunny Alicante, Spain. This was a great opportunity to photograph our beautiful A/W 2017 collections in guaranteed sunshine, which as you can imagine was an incredible blessing. When previous photoshoots have been in our gloriously changeable British weather!

Planning A Trip To Spain

To find the perfect destination are photographer Simon Powell travelled across Southern Spain's Costa Blanca. From Valencia's dramatic architecture to Moraira's golden sands and the narrow streets of Tuelada, Simon found lots of great locations. There was inspiration everywhere, he was definitely spoilt for choice. However he was surprised by what he found when he visited the luscious Cacti gardens we remembered in Callosa de Sarria, as well as cacti he was greeted by the roar of dinosaurs! No longer known as the cacti gardens but now Dino Park, maybe not the best location for bridal!

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Simon Powell: http://www.simonpowell.net/

Searching For The Perfect Location

Once Simon returned from Spain, we went through all of his amazing photographs to find the best locations for each collection. Once we had chosen the best locations, we spoke to the model agency to secure our fantastic models for each brand shoot. When everything from models to flights was secured, we put together the dresses and accessories for each collection's photoshoot.

We always love to use Abrazi Jewellery, Twilight jewellery and Twilight hair pieces in our photoshoots and this editorial shoot was no exception. We also contacted Irregular Choice for some extra special bridal shoes and we definietly weren't dissapointed by the incredible shoes we received. If you decide to wear a tea length gown on your wedding day, we can't recommend Irregular Choice shoes enough! They were incredibly comfortable and our models didn't want to take them off at the end of the shoot. We also tried to include key trends for Spring 2018, black is set to be a big trend for Spring 2018 so we tried to include black accessories in a few of our photos to inspire Spring brides. We added 60s style black rimmed sunglasses and stunning black Irregular choice shoes to our tea length gown, to create a chic Audrey Hepburn look. This is a great way to follow key trends like black, without having to choose a full black wedding dress!


Make up and hairstyling had to be considered carefully for each brand's individual look and styling. Choosing a make up and hairstylist was easy, we used the incredibly talented Sophie Moore who we have worked with previously. She created a variety of stunning looks that complimented each collection perfectly.

Make Up and Hairstyles created by Sophie Moore

Sophie Moore: https://www.sophiemoore.co.uk/

Phil Collins Bridal:

'For Phil Collins I decided to give Tatiana a soft and elegant look. To create the look I started by curling the hair and pinning it loosely at the back. For makeup I gave her beautiful clean skin a modern grey on the eyes and I used a muted pink for her lips and cheeks.'

Olivia Grace Bridal:

'For Olivia Grace I wanted something more striking, with the hair and makeup reflecting the collection's amazing look. I did a warm smokey eye with bronzed cheeks and for the hair I created a sleek low pony tail.'


'For Romantica I wanted Verity to look like a classic bride, for the hair I created a tousled but neat bun at the back so I could pin a veil onto and underneath the style. For makeup I went with a rosy fresh face, to match a pink lip and soft smokey eye.'

Opulence Bridal:

'For Opulence I wanted to created a more glamorous feel to the hair and makeup. I did a golden smokey eye paired with soft contouring and highlighting, adding a rich lip to finish the look. I did two hair looks for variation, the first look was sleek and straight with height around the front, lifting the hair out of the face. The second look was a updo which again was quite sleek with a high chignon at the back.'

Behind The Scenes:

That's A Wrap!

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